Work

Focus on lead users’ evolution: a systematic literature review for fairer value propositions toward B-to-B players

Year: 2025

Type: review

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-10-2023-0567

Authors: Salma Benkirane, Bouchra Aiboud Benchekroun

Institution: Sidi Mohamed Ben Abdellah University

Language: English

Topic: Open Source Software Innovations

Subfield: Computer Science Applications

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7102814318

FWCI:

Cites: 79

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