How Marketing Employees' Feelings of Job Alienation Affect Their Marketing Creativity in Jordan
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to examine the relationship between job alienation and marketing creativity among marketing staff in the banking industry. Job alienation characterized by feelings of powerlessness, meaninglessness, and social isolation, has an influence on marketing creativity. The study employs a quantitative method to gather data and determine the extent to which job alienation affects marketing creativity. A standard survey was distributed to 333 marketing employees in Jordan's banking sector. Statistical techniques, including descriptive and regression analyses, were applied to investigate how job alienation translates into marketing creativity. The results indicate that job alienation impacts marketing creativity, which is significant for how companies handle and attempt to engage their employees.
Author: Prof. Tareq N. Hashem
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7104025405
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