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The Influence of Employer Attractiveness, Corporate Reputation and the Use of Social Media towards Intention to Apply for a Job

Year: 2025

Type: article

Abstract: This study examined the influence of employer attractiveness, corporate reputation, and the use of social media towards intention to apply for a job at Schneider Electric Indonesia. This study used quantitative research with multiple regression model. There were 100 fresh graduate students selected randomly as respondents of the research. The findings of this study showed that employer attractiveness, corporate reputation, and the use of social media has significant influence toward Intention to apply for a job at Schneider Electric Indonesia. The result also showed that employer attractiveness, corporate reputation had significant influence, while the use of social media did not give a significant influence with intention to apply for a job.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17562352

Authors: Haryo Nugroho, Aloysius, Liswandi

Institution: President University

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W7104565688

FWCI:

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