Predictive analytics in strategic decision-making: Applying machine learning to transform market signals into growth execution
Year: 2025
Type: article
Abstract: Predictive analytics is redefining how organizations interpret complex market dynamics and execute strategic decisions. The convergence of big data, advanced analytics, and machine learning (ML) enables firms to transform raw market signals into actionable growth strategies. This study explores how predictive analytics contributes to strategic decision-making by integrating machine learning models into corporate foresight and execution systems. Using simulated data and model-based illustrations, the paper demonstrates how predictive algorithms such as regression analysis, clustering, and neural networks can forecast demand, identify emerging market opportunities, and enhance strategic agility. The findings suggest that organizations applying predictive analytics within decision architectures achieve measurable improvements in market responsiveness, forecasting accuracy, and growth realization. The research proposes a framework linking data-driven foresight to strategic execution, offering implications for corporate leaders seeking to operationalize analytics-driven strategy in volatile business environments.
Authors: Porter, Victoria, Oke, Peter
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7105817570
FWCI:
Cites:
Cited by:
Related to: