Year: 2025
Type: article
Abstract: This case study details a semester-long research project using an embedded information literacy instruction (ILI) approach using a two-part library instruction series. This program helped students learn how to conduct marketing research using licensed and free business intelligence resources in an introduction to marketing course to complete a semester-long, two-part marketing plan. The goals of this project are to strengthen students’ information literacy within a business context and to conduct marketing research using secondary data in the creation of a marketing plan for a popular franchise business. The embedded librarian approach contributed to grade increases between parts one and two of the assignment.
Authors: Emily Lauren Mross, Darrell Bartholomew
Institution: Pennsylvania State University
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W7105982240
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