Work

Halal food and non-muslim Indian consumers: understanding the role of trust, attitude and electronic word of mouth in purchase decisions

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-06-2025-0397

Authors: Jin Mingxian, Gayas Ahmad, Faizan Alam, Ahmed Bostani

Institutions: Dalian University, Vellore Institute of Technology University, SGH Warsaw School of Economics

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7106031152

FWCI: 3.592

Cites: 90

Cited by: 2

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