Digital Transformation of Business Communication in Indian Enterprises A Structured Analysis of its Impact on the Exercise of Corporate Communication
Year: 2025
Type: article
Abstract: This paper examines the impact of Digital Transformation (DT) on effectiveness of Business Communication (BC) in Indian enterprises (IEs). The study finds that DT, through new technologies such as cloud platforms, instant messaging and collaboration tools has improved reaching, speed, and real-time collaboration tremendously. However, it also comes with some challenges such as overloading of information, risks of data security issues, and diminishing interpersonal communication skills. Therefore, Indian enterprises require a strategic and holistic approach to achieve the maximum better utilization of these changes and to improve the organisational efficacies. Drawing on conceptual frameworks like Media Richness Theory, Social Presence Theory, and Cognitive Load Theory, the study presents a structured analysis of the dual effect of DT on communication efficiency and quality. The findings suggest that while DT has streamlined communication processes, it has also disrupted traditional relational and cultural dynamics in the Indian business context. The paper concludes that a strategic balance between digital efficiency and human-centered communication governance is essential for maximizing the benefits of digital transformation in organizational settings.
Author: Khurpe, Ajay M.
Institution: Savitribai Phule Pune University
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7106295884
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