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Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop

Year: 2025

Type: article

Abstract: Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Source: International Journal of Markets and Business Systems

DOI: 10.1504/ijmabs.2026.10074821

Authors: N.A. Dumadi, Catur Raharjo Febrayanto, Lintang Prahita Ningarum

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7106615031

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