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Stakeholder Mapping & Message Framework Infographic

Year: 2025

Type: article

Abstract: This infographic summarises key concepts from the Creating Business Cases training delivered by Joanne O’Brien (DCM Learning). It provides a concise reference for developing persuasive business cases. The infographic was created by Jenny O’Neill following the training session and is shared with permission from the trainer. It is intended as a practical tool for anyone involved in research engagement who needs to build strong, evidence-based business cases or identify stakeholder roles, priorities, concerns and craft tailored messages.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17750040

Author: O'Neill, Jenny

Institution: HEAnet

Language: English

Topic: Research, Science, and Academia

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7107970361

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