Work

The impact of mitigating brand hate and the likelihood of relationship termination intentions: the role of apologies

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-03-2025-0137

Authors: Yunzhe Li, Hong-Youl Ha

Institution: Dongguk University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7108314988

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Cites: 60

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