Synergy Sphere's Leap – From Regional Strength to Global Aspirations
Year: 2025
Type: article
Abstract: Synergy Sphere is a fast-growing B2B events company operating across Asia, the Middle East, and Africa. The case follows Ayra, an intern facing challenges in delegate sales and event operations. Delegate outreach struggled due to time-zone differences, low email visibility, and difficulty targeting key senior executives. Operationally, vendor delays and last-minute demands created financial risks, impacting production quality and timelines. Strategic solutions included time‑zone mapping, personalized communication, multichannel outreach, and vendor contingency planning. Outcomes showed higher follow‑up success and reduced disruption. The case highlights critical learning on structured communication, disciplined planning, and event resilience
Authors: Kruthishree M Kiran, Dr. Pooja Nagpal
Institution: Jain University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7108622191
FWCI:
Cites:
Cited by:
Related to: