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Developing a targeted behavioural change communication strategy for a linguistically and culturally diverse community

Year: 2025
Type: book-chapter
Abstract: Social and behavioural change communication (SBCC) as a domain in health communication is increasingly being recognised as a valuable tool for modifying lifestyles which pose a threat to people's well-being, and for facilitating improvements in health (Canavati et al., 2016; Hodinot et al., 2017). It becomes particularly valuable in low-middle income countries such as South Africa, where the burden of disease, particularly HIV/ Aids continues to be concerning as noted in recent health surveys such as the South African National HIV Survey V and the South African National Health and Nutrition Examination Survey.
Source: Figshare
Author: Human Sciences Research Council
Language: English
Open Access status: green
OpenAlex ID: W7108682426
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