E-commerce and socio-occupational integration among young graduates in Abidjan (Côte d'Ivoire)
Year: 2025
Type: article
Study design: Observational Study
Abstract: Currently, with the African continent in general and Côte d’Ivoire in particular experiencing rapid growth in the use of digital technologies e-commerce is emerging as a key sector offering new economic opportunities. This article examines the effect of entrepreneurship through e-commerce of the socioprofessionnal intégration of young graduates in Abidjan (Côte d’Ivoire). This sociogical reflection aims to analyze the social logics that justify the use of e-commerce for the professionnal integration of graduates. The methodology underlying this study is a mixed approch implemented through an interview guide and a questionnaire ; the whole set is driven by a ration al choise of graduates. The results of the study highlignt the sociogical profile of graduates, the conditions and stratégies of e-commerce, the social representations of e-commerce.
Author: BROU Félix Richard1*, N'GUESSAN Anne Debora2, EBEN-EZER César Léonce Koffi3
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7109564037
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