The Effects of AI PD’s Anthropomorphic Characteristics on Continuous Viewing Intention through Mind Perception, Social Presence, and Parasocial Interaction : Focusing on MBC Program ‘Gone Producer’
Year: 2025
Type: article
Source: 방송통신연구
Authors: Minkuen Choi, Hyo-Jung Kim, Ji-Young Kim, Sooyoung Lee
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7110065442
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