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An Empirical Analysis of the Impact of Digitalization on Small Business in Udupi

Year: 2025

Type: conference-paper

Abstract: The era of digitalization has guided in a new age of technological advancement, fundamentallytransforming the way we live, work, and communicate. With the rapid integration of digitaltechnologies into various aspects of our lives, society has experienced unprecedented changes,offering immense opportunities and challenges in equal measure. This research study mainlyfocuses on study of impact of digitalization to small business owners. This study mainlyfocuses on impact of digital payment, ecommerce platforms and other digital tools to smallbusinesses. The study also focuses on the socio-economic condition of these small businessowners and also their way of running business. The study facilitated the learning about researchconcepts in practical world and helped us in understanding various statistical tools used inresearch methodology and drawing conclusion using them.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17851812

Authors: Akshay, Karthikeya, Adarsh, Pavan, Shivaprasad1, Karanth, Bharathi

Institution: Poornaprajna Institute of Management

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W7110858645

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