Year: 2025
Type: article
Abstract: Emojis are small digital graphics or icons used as visual representations of emotions, ideas, or concepts in electronic communication. Originating from Japanese mobile technology in the late 1990s, emojis have evolved into a globally recognized visual language that enhances textual communication by conveying tone, emotional context, and non-verbal cues. In the context of awareness poster design, emojis function as effective tools to attract attention, engage viewers, and reinforce the intended message. Therefore, this study aims to identify appropriate emoji designs that can persuade users and sustain their interest in reading the content of an awareness poster. A quantitative research methodology is employed, whereby questionnaires are distributed to respondents to collect feedback. Six emoji designs, featuring various styles such as colored line, vector, line and shadow, 3D, and realistic formats, were selected for evaluation. To determine which designs resonated most effectively on an emotional level, these emojis were tested with 32 primarily university students, who provided valuable insights into the visuals that elicited the most positive reactions
Source: Idealogy Journal
Authors: Noorlida Daud, Mat Redhuan Samsudin, Nurul Shima Taharuddin
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W7110941683
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