Work

The impact of e-commerce platform operation mode on operation capability--empirical analysis based on marketing investment and financial performance

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202522501021/pdf

Authors: Yafeng Gao, Haonan Hu, Chenxi Zhou

Language: English

Topic: Financial Analysis and Corporate Governance

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7111287560

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