Digital democracy: examining the impact of Instagram on election campaigns in Indonesia and Malaysia
Year: 2024
Type: article
Abstract: One thing to note is the use of social media as political propaganda. The strong influence of social media has a wide impact on political discourse. Instagram is one of the social media platforms that is often used as a political campaign tool, especially during election season in Malaysia and Indonesia. The purpose of this study is to identify how Instagram is used as a campaign media platform in the Indonesian and Malaysian elections in 2024 and 2022. The method used is a qualitative descriptive study using library research. One of the theoretical approaches used in this research is the Five Functional Stages of Development model. Based on the research findings, there was a significant use of social media in Indonesia during the political campaign for the 2024 election, particularly in relation to the Prabowo-Gibran case. This is explained in the Prabowo Gibran identification model, which includes five aspects of the Five Functional Stages Development model: identification, legitimization, participation, penetration, and distribution. On the other hand, Malaysia is passive in terms of social media usage such as Instagram, but active in terms of TikTok campaigns.
Authors: Harnanta, Eggy Zulvisa, Robani, Askar Fatih, Athalla, Syaira Alifia, Noegraha, Caesya Alif Noegraha, Manan, Firman, Abdul Rani, Nur Shazana
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7111978346
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