Work

Caught in the crossfire: the case of Leroy Merlin amid geopolitical repercussions and brand hate during wartime

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Brunel, Olivier, Godek-Brunel, Magdalena, Pereira Pündrich, Aline

Institutions: Centre de Recherche Magellan, Université Jean Moulin Lyon III

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7112080266

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