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Teaching the Human Touch: Transforming Teamwork and Creativity in the Classroom

Year: 2025

Type: conference-paper

Abstract: This session demonstrates how collaborative AI tools, such as BoodleBox, were used in a project-based social media marketing course to foster teamwork and creativity among students from diverse disciplines, including marketing, management, design, and media. By evaluating and refining AI-generated content, students applied key marketing concepts, adapted AI outputs for specific target audiences, and gained practical experience addressing the real-world limitations of AI. This session will inspire educators to rethink how AI can enhance applied learning, preparing students for careers where critical evaluation, creativity, and teamwork will be essential skills.

Source: Journal of International Crisis and Risk Communication Research

Author: Rains, Cherie

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7112251875

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