Price It Right: enhancing teaching and learning effectiveness in marketing courses through video-based tools for innovative education
Year: 2025
Type: article
Authors: Zulqernain, Nurul Syaqirah, Ibrahim, Norshamsiah, Mohd Firdaus Kozako, Intan Nurul’ain, Nik Hassan, Nik Suriati
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W7112971149
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