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A Comparative Study of Success Factors and Challenges for Reward-Based Crowdfunding Campaigns In The UK and China

Year: 2024

Type: article

Abstract: Crowdfunding represents an alternative funding mechanism for entrepreneurs to obtain funds from the public and raise awareness of a new project. The reward based model allows founders to supply rewards which are digital or physical rather than financial. This paper analyses success factors and barriers for reward-based crowdfunding campaigns focusing on the similarities and differences between campaigns in the UK and China. Eight successful project founders were interviewed – four from each country.

Source: Research Explorer (The University of Manchester)

Author: Phillips, Robert; id_orcid 0000-0001-6308-5054

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7113192386

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