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Globalization in Modern Capitalism: Digital Innovation, MNEs, and Market Entry Strategies

Year: 2025
Type: article
Abstract: Globalization shapes modern capitalism by fostering the expansion and interconnection of multinational enterprises (MNEs) through knowledge intensity, digitalization, and strategic market entry. My dissertation advances the understanding of how MNEs, particularly from emerging markets, achieve global success. It explores how knowledge management and business model innovation enhance innovation capabilities, leveraging AI algorithms and digital platforms for rapid global market access. Finally, my dissertation demonstrates the power and applicability of machine learning (ML) techniques in IB research.
Source: AIB Insights
Author: Yulun Ma
Institution: Tsinghua University
Language: English
Open Access status: diamond
OpenAlex ID: W7114769748
FWCI:
Cites: 9
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