Year: 2025
Type: article
Abstract: Although listening is just as important as speaking, it is often overlooked in corporate communication. We argue that strategic listening enables communication managers to create value, strengthen trust, and build better relationships. To do so, organizations must move beyond a sender-focused mindset and adopt a service logic that prioritizes understanding others. In this article, we introduce the Framework of Strategic Listening (FSL), a practical tool that helps communication managers incorporate listening into their strategies to make corporate communication more effective and relationship-driven.
Source: Corporate Communication Review
Authors: Mats Heide, Anette Svingstedt
Institution: Lund University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7114997181
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