Work

Artificial intelligence marketing and leadership commitment: a solution for resource-constrained e-commerce firms

Year: 2025

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/md-05-2025-1370

Authors: Luoxi Pu, Robert Radics, Muhammad Umar, Faith Jeremiah, Zhi Quan

Institutions: Lincoln University, Southwestern University of Finance and Economics

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7114999973

FWCI: 0.895

Cites: 79

Cited by: 1

Related to: