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The Integration of Artificial Intelligence Into Graphic Communication Design Profession: Opportunities and Challenges

Year: 2025

Type: article

Abstract: The opportunities for integrating Artificial Intelligence (AI) into graphic communication design are transforming the profession, even as this technological shift presents significant potential alongside inherent challenges. Using a quantitative approach, this research surveyed graphic communication designers via questionnaires and interviews to assess the benefits and drawbacks of AI tools in the graphic design profession. Results indicate that AI tools can effectively enhance workflows and should be regarded as partners. However, there are critical challenges, including ethical issues related to authorship, originality, and the potential undervaluation of traditional skills. Navigating this new landscape requires a balanced approach that maximises AI's benefits while addressing its impact on the profession's future.

Source: Path of Science

DOI: 10.22178/pos.123-25

Authors: Sunday Saje Gyang, Baba Jonah, Zirra Bonaventure

Institutions: National Institute of Policy and Strategic Studies, University of Maiduguri

Language: English

Topic: Digital Media and Visual Art

Subfield: Computer Graphics and Computer-Aided Design

Field: Computer Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $20

OpenAlex ID: W7115069327

FWCI: 2.339

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Cited by: 1

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