Non-human agents as marketing influencers: how realism and empathy drive affective and cognitive trust under the contingency role of perceived threat to human identity
Year: 2025
Type: article
Study design: Observational Study
Authors: Ngoc Minh Chau Nguyen, Tessa Tien Nguyen, Khanh Linh Nguyen, Angelina Nhat Hanh Le
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7116189044