General practice veterinarians’ attitudes towards avian influenza: A COM‐B analysis of barriers to backyard poultry treatment
Year: 2025
Type: article
Study design: Observational Study
Abstract: BACKGROUND: The recent expansion of highly pathogenic avian influenza (HPAI) H5N1 to non-avian species in the United States has intensified public health-related concerns. In Great Britain, low veterinarian confidence in seeing and treating birds creates potential barriers to HPAI diagnosis and reporting. METHODS: An online survey explored general practice (GP) veterinarians' confidence in and barriers to treating avian species and understanding HPAI control measures. The Capability, Opportunity, Motivation - Behaviour (COM-B) behaviour change model was used to identify barriers to treating birds and diagnosing HPAI. RESULTS: The survey generated 72 useable responses. Only 6% reported feeling fairly/very confident seeing birds, over 83% lacked confidence in ruling out HPAI as a differential diagnosis and 17.1% were unsure how to advise clients who suspected HPAI in their flocks. LIMITATIONS: The survey required an internet connection and some technical literacy. The sample size is relatively small and may over-represent veterinarians who have more confidence with poultry. CONCLUSIONS: GP veterinarians play critical roles in triaging, reporting and controlling HPAI. Behaviour change frameworks such as COM-B can facilitate the identification of interventions with the potential to address barriers to accurate HPAI diagnosis and reporting in Great Britain and beyond. However, these often require national-level rather than (or in addition to) individual-level action.
Source: Veterinary Record
DOI: 10.1002/vetr.70173
Authors: Sol Elliott, Sarah Jewitt, Emma McClaughlin, Matthew Smallman‐Raynor, Sioux Fisher, Michael Clark, Rachael Tarlinton
Institution: University of Nottingham
Language: English
Subfield: Agronomy and Crop Science
Domain: Life Sciences
Open Access status: hybrid
Estimated APC paid: $3,980
OpenAlex ID: W7116754386
