Music, Algorithms, and Popularity: How TikTok Trends Act as Catalysts in Shaping Contemporary Culture
Year: 2025
Type: article
Abstract: Objective: This study aims to examine TikTok’s role as a catalyst in shaping music trends through its algorithms and popularity dynamics. Method: A content analysis was conducted on 35 TikTok audio and video clips that went viral in 2024-2025 to understand the relationship between music, algorithms, and digital popular culture. Results and Discussion: The findings reveal that the popularity of music on TikTok is not solely dependent on its artistic value but also on how users package the song within the context of digital culture, such as dance challenges, memes, and remixes. TikTok’s algorithm facilitates rapid music dissemination, leveraging social dynamics and advanced algorithmic strategies. Conclusion: TikTok functions not only as a music distribution platform but also as a cultural agent that shapes music preferences and accelerates the viral cycles of songs within the contemporary music industry. This study contributes to the field of music and digital media by highlighting how platform algorithms can shape cultural preferences and the broader dynamics of the music industry.
Institutions: Lampung University, Phnom Penh International University
Language: English
Topic: Music History and Culture
Subfield: Music
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7116794023