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From gut feel to smart prioritisation: Building an artificial intelligence opportunity scoring model that sales teams actually use

Year: 2025

Type: article

Source: Applied marketing analytics

DOI: 10.69554/eboq9169

Authors: Laura Murphy, Georgi Bachvarov, Xenia Cotlearova

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117475326

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