Work

Driving adoption: Discrete choice modeling of consumer valuation for wireless electric vehicles charging in Aotearoa, New Zealand

Year: 2025

Type: article

Abstract: This research delves into consumer behavior in the economic domain, particularly focusing on adopting innovative technologies. It assesses the perceived economic and environmental advantages of dynamic wireless power transfer technology, known as dynamic wireless charging. This technology allows electric vehicles to be charged while in motion, which could significantly influence their adoption rates in Aotearoa, New Zealand. The study employs discrete choice modeling to gain insights into consumer valuation of dynamic charging technologies. Various sophisticated logit models were utilized to analyze the data gathered from surveys on consumer preferences rigorously. These models, such as multinomial logit, heteroscedastic logit, and mixed logit, allow for a nuanced understanding of consumer choices by accommodating varying levels of randomness and heterogeneity in decision-making processes. Furthermore, the research investigates the willingness to pay among users, which indirectly measures how much consumers value the ability to charge their vehicles dynamically. The key finding from the study is that the convenience of being able to charge while driving is a significant factor that enhances the adoption of electric vehicles. This indicates that as dynamic wireless charging technology becomes more widespread and accessible, it could be crucial in accelerating the transition towards electric mobility, particularly in contexts where environmental sustainability and technological innovation are prioritized. The full paper is available at https://doi.org/10.1016/j.tbs.2025.101220

Source: Travel Behaviour and Society

DOI: 10.1016/j.tbs.2025.101220