Work

Exploring the relationship between GenAI-CRM and market effectiveness: the moderating role of top management support and technology turbulence

Year: 2025

Type: article

Study design: Observational Study

Source: European Journal of Innovation Management

DOI: 10.1108/ejim-06-2025-0827

Authors: Vinod Kumar, Sachin Kumar, Martin Čepel, Ciro Troise, Sheshadri Chatterjee

Institutions: Flame University, National Institute of Technology Hamirpur, Pan-European University, Pan-European University, University of Turin, Indian Institute of Technology Kharagpur

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7117575477

FWCI: 1.281

Cites: 77

Cited by: 3

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