Work

Family-owned Corporate Brand Identity from an Internal Branding Perspective: Scale Conceptualization and Validation

Year: 2025

Type: article

Source: Global Business Review

DOI: 10.1177/09721509251404235

Authors: Muhammad Talha, Muhammad Kashif, Thangaraja Arumugam, Mamoun Badawi

Institutions: GIFT University, National University of Sciences and Technology, Vellore Institute of Technology University, King Khalid University

Language: English

Topic: Family Business Performance and Succession

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117656377

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Cites: 65

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