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Datafication of agriculture through measuring of corporate value and socio-ecological impacts of data assetization in Indonesia’s Agri-Tech sector

Year: 2025

Type: article

Abstract: The rapid digitalization of agriculture has transformed farm-level information into valuable corporate assets, a process known as data assetization. This study investigates the impact of agricultural data assetization on corporate value and socio-ecological outcomes in Indonesia’s agri-tech sector. Using a quantitative explanatory design with 300 farmers (150 platform users and 150 non-users) across four provinces (Java and Bali), this study operationalized three constructs: the Data Assetization Index (DAI), the Corporate Value Proxy Index (CVPI), and the Socio-Ecological Impact Index (SEII). Data were collected through structured surveys and supported by aggregated platform metrics. Structural Equation Modeling – Partial Least Squares (SEM-PLS) was employed to test the hypotheses. Results indicate that data assetization has a positive influence on corporate value (β = 0.421, p < 0.01), while also having mixed socio-ecological impacts (β = 0.187, p < 0.05). Corporate value shows a partial trade-off with socio-ecological sustainability (β = −0.162, p < 0.10). Moderation analysis reveals that digital literacy enhances the positive effects of assetization on socio-ecological outcomes, while policy support reduces the trade-off effect. This research contributes to global debates on digital capitalism in agriculture by providing quantitative evidence from an emerging economy. The findings underscore the need for balanced strategies that align corporate profitability with socio-ecological resilience. Turning farm data into business assets boosts company profits but can harm the environment. Farmers’ digital skills and supportive policies help balance profit growth with sustainability. Proper data governance can ensure technology benefits both farmers and the planet.

Source: Discover Applied Sciences

DOI: 10.1007/s42452-025-08076-w

Authors: Musdalipa, Muhammad Younus, Eliza Meiyani, Sumiati

Institution: Muhammadiyah University of Yogyakarta

Language: English

Topic: Digitalization and Economic Development in Agriculture

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Zero hunger, Decent work and economic growth, Responsible consumption and production, Climate action

Open Access status: diamond

OpenAlex ID: W7117666207

FWCI:

Cites: 6

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