Work

Purpose-driven brand identity: unveiling the link between brand purpose and brand identity

Year: 2025

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2024-5624

Authors: Enya Henning, Manfred Kirchgeorg

Institution: HHL Leipzig Graduate School of Management

Language: English

Topic: Organizational Strategy and Culture

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117692284

FWCI: 2.625

Cites: 59

Cited by: 2

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