Work

Optimal introduction of price guarantee considering consumer returns in E-commerce platform promotion

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1653

Authors: Junwei Huang, Shue Mei, Weijun Zhong

Institutions: Southeast University, Southeast University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117736974

FWCI: 1.447

Cites: 23

Cited by: 1

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