Work

The mixed impact of word-of-mouth on technological adoption and promotional length optimization

Year: 2026

Type: article

Source: Journal of Advances in Management Research

DOI: 10.1108/jamr-11-2024-0415

Authors: Chanchal, Deepti Aggrawal, Adarsh Anand

Institutions: University of Delhi, Delhi Technological University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7118174600

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Cites: 41

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