Work

Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1661

Authors: Jihye Park, Nara Youn

Institutions: Hankuk University of Foreign Studies, Hongik University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7118868520

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Cites: 47

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