Work

When destination meets cuteness: effect of virtual streamers’ cute anthropomorphic appearance on viewers’ travel intention

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1688

Authors: Weiping Yu, Siyu Ji, Xin Liao

Institution: Sichuan University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Humanities and Social Science Fund of Ministry of Education of China

Award: G7727188596

OpenAlex ID: W7119066583

FWCI: 12.9

Cites: 66

Cited by: 1

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