Unveiling the dynamics of customer experience with AI-powered chatbots in online retail: a neuroscientific study
Year: 2026
Type: article
Source: Journal of Consumer Marketing
Authors: Ellen Roemer, Mike Trynczyk, Carina Eisel-Ende
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7119512800