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Applying The OODA Loop to Strategic Decision-Making in Business

Year: 2026

Type: article

Abstract: Strategic decision-making in business is increasingly challenged by volatile, uncertain, complex, and ambiguous environments. Military strategy offers frameworks for effective decision-making under maximum pressure. One of the most prominent models is John Boyd’s OODA loop. While widely applied in military and some civilian contexts, its transfer into business strategy remains underdeveloped. This paper shows a business framework of the OODA loop, the OODA Canvas, validated through senior military and consulting experts, ready for use in a management setting.

Source: WU Research

DOI: 10.5281/zenodo.18194118

Authors: Kaiser, Luce Lukas C., König, Michael

Language: English

Topic: Leadership, Behavior, and Decision-Making Studies

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7119873108

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