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Diagnosis and business action plan in times of crisis: an action research in a food industry

Year: 2025

Type: article

Abstract: Objective: This study aims to analyze the challenges faced by a food industry located in the Northern Plateau of Santa Catarina in the context of the economic crisis triggered by the COVID-19 pandemic. It proposes viable strategic solutions to mitigate the impacts of the crisis, with an emphasis on organizational sustainability and cost minimization applicable across different sectors and organizational contexts. Theoretical Framework: The study of strategy implementation to mitigate the impacts of economic crises on small businesses has proven particularly important in the food industry, given its relevance to the national economic context and its demonstrated resilience. Methodology/Approach: The research was conducted through action research, employing the SWOT analysis management tool to support the development of a business diagnosis, followed by the design of an action plan to mitigate the problems identified in the analyses. Results: The main difficulties identified were the decline in product consumption, reduced investment capacity, and challenges in pasta production. In response, strategies were proposed to increase brand visibility, including the use of social media for marketing campaigns and partnerships. Consultancy services, report development, and the application of different management tools contributed to improving the management of the homemade pasta industry, underscoring the importance of adopting measures to strengthen companies’ resilience in times of crisis. Originality/Value: The findings of this study can serve as a foundation for future research, supporting the development of effective crisis management strategies for small industries across different sectors—particularly in the food industry—and contributing to local economic development.

Source: GEPROS. Gestão da Produção, Operações e Sistemas

DOI: 10.15675/gepros.3042

Authors: Schimidt, Bethania, de Fátima de Oliveira Fin, Helen, Pedrozo Carniel, Victoria Marcela, Naisser, Emanuele, dos Anjos, Larissa, Corrêa, Kauany Amabili, Nogatz, Pedro, Treml, Jefferson, Ribeiro, Jésica Suzana, Heusser Malfatti, Luciano

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger, No poverty

Open Access status: diamond

OpenAlex ID: W7120035311

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