Can Aggressive Humor Pay Off in Brand-to-Brand Dialogues on Social Media?
Year: 2026
Type: article
Source: Journal of Advertising
Authors: Mathieu Béal, Nguyen Nguyen
Institutions: École de management de Lyon, University College Dublin
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7122789827