Work

Determinants of chatbot continuance intention in airlines: theory and evidence

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-07-2025-0386

Authors: Aashish Mehra, Justin Paul, Sneha Rajput, Govind Soni, Serhat Ata

Institutions: Galgotias University, Korea University, University of Puerto Rico System, Düzce Üniversitesi

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7123348921

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Cites: 92

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