Work

Bridging the entrepreneurial intention to behaviour gap using entrepreneurial role models

Year: 2026

Type: article

Abstract: Background: Entrepreneurship has emerged as a vital driver of economic growth and a key strategy for creating jobs in most developing countries. The South African government also believes that entrepreneurship can help address challenges such as youth unemployment. As such, identifying factors that can enhance the entrepreneurial intention and behaviour among the youth becomes vital. Aim: This study aimed to assess whether entrepreneurial intention positively predicts entrepreneurial behaviour (EB) among students. Additionally, the study tested whether entrepreneurial role models moderate this relationship. Setting: This study was conducted using students at a South African university. Methods: The study collected quantitative data using a self-administered questionnaire. A sample size of 361 university students was recruited using convenience sampling. The data were analysed using partial least square structural equation modelling (SMART-PLS 4 software). Results: It was established that entrepreneurial intention positively predicts actual behaviour. Surprisingly, only one of the four hypothesised role models (i.e. successful entrepreneurs) was a significant moderator in the relationship between entrepreneurial intention and actual behaviour. Conclusion: This study provides empirical evidence that successful entrepreneurial role models are a necessary boundary condition that can help students transition from entrepreneurial intention to actual EB, which is crucial for new venture creation. Contribution: The findings can guide universities and educators in integrating experiential entrepreneurship programmes and mentorship opportunities into the curriculum, particularly those involving successful entrepreneurs as guest lecturers, mentors or advisers, as these were found to be useful in this study.

Source: The Southern African Journal of Entrepreneurship and Small Business Management

DOI: 10.4102/sajesbm.v18i1.1203

Authors: Lupho A. Gila, Obey Dzomonda, Brownhilder N. Neneh

Institution: University of the Free State

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: gold

Estimated APC paid: $834