Work

Artificial Intelligence in Marketing

Year: 2026

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3693-9994-1.ch001

Authors: Albérico Travassos Rosário, Rui Cruz, Luis Andrade

Institutions: Universidade Politécnica de Setúbal, Universidade Europeia, Unidade de Investigação em Design e Comunicação

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7123393729

FWCI:

Cites: 136

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