Work

Nike’s Direct to Customer Strategy: Boon or Bane

Year: 2025

Type: article

Source: INTERNATIONAL BUSINESS REVIEW

DOI: 10.21739/kaibm.2025.12.29.4.4

Authors: 한남대학교 경영학과 교수, Sung Jip Nam

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123692256

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