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Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking

Year: 2026

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2025.2576965

Authors: Logan Pant, Blair Kidwell, Mark R. Gleim

Institutions: University of Evansville, University of North Texas, Auburn University

Language: English

Topic: Grit, Self-Efficacy, and Motivation

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124244805

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Cites: 64

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