Work

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage

Year: 2026

Type: article

Abstract: Purpose The paper aims to explore how storytellers influence Diasporic tourist experiences and promote Ghanaian heritage, with a focus on the Assin Manso Ancestral Slave River Site. Guided by Narrative Transportation Theory (NTT) and Sense of Place Theory (SPT), the study investigates how storytelling techniques, such as delivery style, cultural framing, and symbolic references, shape emotional engagement, identity formation and place attachment. It seeks to uncover the mechanisms by which storytelling fosters cultural reconnection and heritage affirmation, offering theoretical contributions to narrative engagement research and practical guidance for heritage managers seeking to enhance diasporic engagement and preserve cultural narratives in tourism contexts.

Source: Tourism Critiques Practice and Theory

DOI: 10.1108/trc-06-2025-0029

Authors: Emmanuel Nii Ayi Solomon, Stephen Mahama Braimah, Raphael Odoom, Kobby Mensah

Institutions: University of Ghana, Accra Technical University

Language: English

Topic: Cultural Identity and Heritage

Subfield: Archeology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7124445904

FWCI: 17.33

Cites: 65

Cited by: 1

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