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Internal Marketing: How Human Resource Management Influences External Marketing Success

Year: 2026

Type: article

Abstract: Internal marketing emphasizes aligning employees with an organization’s vision, values, and customer-focused goals. Human Resource Management plays a crucial role by recruiting, training, motivating, and retaining employees who deliver consistent service quality and brand values. When employees are engaged and satisfied, they become brand ambassadors, positively influencing customer experiences, brand reputation, and ultimately the success of external marketing efforts.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.18265073

Author: Anantjit Publication

Language: English

Topic: Employee Performance and Motivation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7124452404

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